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Copyright © 2006
Express Publishing Inc
All Rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Express Publishing Inc. is strictly prohibited. 

Contact Us

The Sun Valley Guide magazine is distributed free four times a year to residents and guests throughout the Sun Valley, Idaho resort area communities.

Subscribers to the Idaho Mountain Express newspaper will receive the Sun Valley Guide with their subscription.

  Photo by Paulette Phlipot

About Us
From the editor

With every issue of the Sun Valley Guide, we strive to celebrate this community.

The chill air now blowing through the valley brings with it the promise of snow. As winter settles in, a transformation comes over our valley’s towns. Brilliant fall foliage and serene autumn days give way to a crystal clear, whitened landscape and a tangible buzz of excitement: It’s time to ski.

This winter in particular, we have much to be excited about and thankful for. After all, we still have a town to call home and a ski mountain to enjoy. Mere months ago neither of those things were certain.

In 20 Days of Fire, our exclusive photo essay on the August wildfire that threatened Ketchum, we commemorate the valley’s close brush with a fiery fate named Castle Rock. Go behind the fire lines with the BLM and National Interagency Fire Center’s official photographer Kari Greer, and relive the fast-paced events through the words of the Idaho Mountain Express newspaper’s chief fire reporter, Jason Kauffman.

With the fire behind us, we can rejoice in Baldy’s perseverance and future. In Moving a Mountain, we investigate the implications of Sun Valley Company’s ambitious Bald Mountain Master Plan. Now that Baldy is safe (not a single ski run or structure on the mountain was damaged by the fire) discover what new ski runs, chairlifts and gondolas will be available for your continued skiing pleasure in the coming seasons.

Of course, it’s not just skiers who enjoy Bald Mountain’s many offerings. In The Other Cold War, Michael Ames explores the genesis of snowboarding in Sun Valley. From the early days of their strict containment to the success of today’s Sun Valley Snowboard Team, boarding is no longer Baldy’s redheaded stepchild.

With every issue of the Sun Valley Guide, we strive to celebrate this community. For me, it is the people of this valley that make it worth celebrating. Within the following pages you’ll meet the Corrock, Uhrig and Pearson families, Eric Boyer, Nancy Harakay, Scott Mason and Tom Hickey. You may already know them, you may pass them on the street or see them in the supermarket. They are your friends and your neighbors. They are the people who make this valley the vibrant, extraordinary place that it is.

Jennifer Tuohy


Michael Ames is an avid trout eater, who prefers smoked over poached fishes. He was knocked unconscious in western Maine by an out of control snowboarder in 1996. After regaining consciousness, Ames moved on and became an advocate for equal-opportunity snow enjoyment. His work has appeared in SkyWest Magazine, The Believer, LIFE Magazine, The Seattle Times and The Huffington Post.





Kari Greer photographs wildland fires across the U.S. for the National Interagency Fire Center in Boise. Assigned to the Castle Rock Fire from August 22, she photographed some of the incident’s extraordinary events from right on the fire line. Greer currently lives in the Denver area. She divides her time between Colorado and Idaho, which is her native home.





Deb Gelet has spent the last 25 years writing about the fascinating people, intriguing corners, and quirky habits found throughout her beloved Idaho. She has accompanied a shepherd and his band of 2,500 sheep over high ridges, flown in small aircraft to remote backcountry airstrips, floated, hiked and driven over most of this state in search of good stories. In addition to Sun Valley Guide, Gelet’s work has appeared in Big Sky Journal, Western Art & Architecture and Twin Falls’ Times-News.



Jason Kauffman, a reporter for the Idaho Mountain Express newspaper, covered the Castle Rock Fire incident from beginning to end. A native Oregonian, he moved to Idaho in 1995 to be closer to the state’s magnificent mountains, rivers and deserts. His life-long love of the outdoors led him to work for Idaho’s Nez Perce National Forest as a wildland firefighter, an experience he draws upon for his fire coverage. Kauffman’s work has appeared in Backpacker Magazine, Idaho Statesman and Twin Falls’ Times-News.


Sun Valley Guide Staff

Pam Morris

Jennifer Tuohy

copy editor
Barbara Perkins

Michael Ames, Betsy Andrews, Scott Douglas, Deb Gelet, Jason Kauffman, Sabina Dana Plasse,Trevor Schubert, Greg Stahl and Chad Walsh

Keith Carlsen, Kari Greer, Mark Oliver, Paulette Phlipot, Chris Pilaro,
David N. Seelig and Karl Weatherly

art director
Evelyn Phillips

production manager
Tony Barriatua

business manager
Connie Johnson

ad production & web site designer
Colin McCauley

marketing/sales director
Ben Varner

advertising executives
William Pattnosh and Gayle Kerr

Idaho Press Club
Awards 2006

1st place General Excellence, 2004 & 2005, 2nd place General Excellence, 2006

Magazine writing: Serious Feature
1st place, 2nd place and Honorable Mention

Magazine writing: Light Feature
1st place, 2nd place, 3rd place and three Honorable Mentions

Magazine Photography
1st place and 2nd place

The Sun Valley Guide is published spring, summer, fall and winter by Express Publishing Inc.,

P.O. Box 1013, Ketchum, ID 83340.

For advertising and content information, call (208) 726-8060 or email Find us at

©2007 Express Publishing Inc.